- Lead with the directional label.
- Give a range, not a point number, tied to the building type and finish level.
- Name the 2–3 biggest cost drivers for that project type.
- Ask the clarifying questions that would tighten it (square footage, city, finish level, ground-up vs. TI, special requirements).
- Offer the next step (refine with Pereff preconstruction / talk to Stephen / upload a floor plan).
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