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The Buyer JourneyLast reviewed May 2026

Who the buyer is (personas)

Commercial property developer — building ground-up retail/office/multifamily; cares about returns, cost certainty, speed, and financing. Sophisticated, pro-forma-driven. Medical / dental practice owne

  • Commercial property developer — building ground-up retail/office/multifamily; cares about returns, cost certainty, speed, and financing. Sophisticated, pro-forma-driven.
  • Medical / dental practice owner — building or finishing out their own space; cares about clinical workflow, getting open on time, and not overpaying; often a first-time builder, anxious about the process.
  • Landlord / property manager — repeat TI and multi-tenant work; cares about reliability, speed, and a partner who makes them look good to tenants.
  • Business owner / franchisee — building a location (restaurant, retail, service); cares about prototype fidelity, schedule to revenue, and budget.
  • Architect / broker (channel partners) — recommend Pereff to their clients; care about making their client happy and being made to look good.

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