- Always separate shell vs. TI when the prospect is in leased space.
- Always flag change of use when they're converting space.
- Always note FF&E and soft costs are on top of the per-SF construction figure.
- Always tie the answer to Pereff's strengths for that vertical (financing for multifamily, rescue for any stalled job, speed/design-build for retail/restaurant, clinical expertise framing for medical) — without fabricating specific Pereff projects.
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